Growth hacker for subscription appsGrowth hacker for B2B and D2C brands

More paying users from the same trafficMore buyers, without buying every click

I’m Jodha. I took an app from 10 to 15 purchase events a day to 56 with the same traffic, read a paywall test at 2.5x revenue per user, and replaced a $240K-a-year ad production bill with one build. It starts with your ICP. Then I run paywalls, onboarding, email, Meta ads and Mixpanel as one system.

I’m Jodha. I build the systems that bring buyers in: organic search and video for a bullion marketplace, an enterprise pipeline for an industrial machine maker, a distributor network for an FMCG brand, and high-net-worth lead gen for a Bitcoin protocol. It always starts with the ICP, studied like a bible.

  • Paywall and pricing tests, read on revenue
  • Meta ad creative from an AI engine, $240K a year less in production
  • Retention email and Mixpanel you can trust
  • B2B pipelines and distributor systems
  • Organic search, YouTube and AI answers
  • Websites that turn visits into orders
Book a callFree teardownFree audit
You work with me directly
Runout: 145K+ iPhone and iPad installsFrom factories to Bitcoin teams
Teardown back in 3 working daysFree audit back in 3 working days

Apps and brands I’ve worked on

Tap a logo for the case
Runout PokerRunout PLOBlackjack WizDrawdown BrandsOsteo TrainerBalance TrainerPlantar FasciitisHand ArthritisBlastproPeerMetalsNeelgaganVaranasi AshikFuse AnalyticsBetterCommerceCoffer NetworkMetaLendBitcoin DerbyAmplify XDDrippPPawnaturaleFFashexuber

ResultsResults

What changed, in dollarsWho they are, and what the work is built to move

Numbers from the apps’ own dashboards and public store listings, and how each one turned into money.Who they are, and how the work makes them money or brings it in.

Runout Poker
145K+installs on iPhone and iPad
2.5xrevenue per user, trial test
Revenue per user: hard paywall vs trial

Making moneyA trial arm that earns 2.5x per user, a fixed release that had halved paywall reach, and win-back emails for lapsed trials.

Blackjack Wiz
1,263App Store ratings, 4.5★
4xpurchase events in a day
Purchase events a day, trial day last

Making moneyA 7-day trial on the $89.99 yearly plan took purchase events from 10 to 15 a day to 56, with installs flat.

Drawdown Brands
$240Ka year in ad production
5apps on one engine
The old bill, added up over 12 months

Saving moneyA $20,000-a-month production bill became a one-time build that makes ad packs on demand.

PeerMetals
7.3Mviews on one Short
#1on Google, peer to peer bullion
Cost per visit: paid click vs organic

How it makes moneySearch pages and YouTube and Facebook videos send bullion buyers to live listings. Orders from organic visits carry no ad cost.

Blastpro
5industries in the pipeline
3decision makers per plant
Plants to sample batch to machine quote

How it makes moneyPlants come in through a paid sample batch, then move to a machine quote. Blastpro’s customers include Bajaj and Bridgestone.

Neelgagan
#1on Google for “estimate pad”
#3stationery brand search, India
Retail orders, order value, dealer orders

How it makes moneyA free-shipping nudge for small carts, and dealers who reach sales with the carton order already written.

Varanasi Ashik
3tiers on one system
0consumer ads: it sells through the trade
Reorders, new distributors, new areas

How it makes moneyA distributor system and online network: reorders in a few taps, schemes and stock in one place, shelves kept full.

Coffer Network
1:1private briefings
2products: wallets, staking
One retail wallet vs one high-net-worth holder

Bringing in capitalHigh-net-worth Bitcoin holders found, introduced and briefed, then brought into Coffer’s wallets and staking.

Fuse Analytics
6HR platforms tracked
2routes in: direct and partners
Workday, UKG, ADP, SAP, Dayforce, Oracle

Winning accountsEnterprises found the moment a funded HR or payroll migration starts, and reached before the old system is switched off.

ICP first

I study your ICP like it’s a bible

Before a single test, ad or email, I write down who pays for your app: who they are, what they want, the words they use and why they pay. Every hook, paywall and email gets checked against it.Before a single page, video or outreach message, I write down who buys from you: the companies, the people who sign, the words they use and what triggers an order. Every message gets checked against it.

  • Who paysWho buys and who signsAge, level, device, where they scrollCompany type, size, the buying group
  • Their words, verbatimFrom reviews, calls, search terms and support chats
  • What makes them actThe trigger to start a trial and the reason to stayThe signals that start a purchase, and the first small yes
  • Rewritten as the data comes inEvery test result goes back into the bible
ICP bible · Runout PokerWho pays,
and whyChecked before every test
RP
45 to 70MetaPlayer rating 1,278Yearly
Example · Runout PokerRecreational poker players

01 / 04Who they are

Age
45 to 70, playing for fun
Level
Ratings from under 1,200 to 2,400+
Device
Phone, web and Mac
Found on
Meta: Facebook and Instagram
1 / 4
ICP bible · BlastproWho buys,
who signsChecked before every message
PH
MT
PU
Forging plantNew line
Example · BlastproA forging plant’s buying group

01 / 04Who they are

Plants
Forges, foundries, fabricators
Buying group
Plant head, maintenance, purchase
Size
Capacity worth a machine
Where
India’s industrial clusters
1 / 4

A note from me

Most apps I look at don’t have a traffic problem. They have a paywall that asks too early, a trial nobody has tested, and a Mixpanel board nobody fully trusts.

I’ve spent the last year inside those problems at Runout, from a trial that earned 2.5 times more per user to a release that quietly halved paywall reach. I spec the test, write the emails, brief the ads and read the result in dollars. If your app charges, book a call or send it over. I’ll show you where the money leaks.

Most good companies I meet are invisible to the buyers who should be ordering. The product is real and the customers are loyal, but the next big account never hears about them.

I fix that with systems: lists of the accounts that fit and outreach timed to when they buy, partners who bring you into projects early, search pages and videos that bring buyers in for free, and a site or distributor portal that makes ordering easy. Book a call and I’ll show you the first three moves.

JodhaHarinder Singh Jodha
Delhi, India
It’s --:-- in Delhi

How working with me goes

  • You talk to meNo account manager. The person on the call is the person doing the work.
  • One written update a weekWhat shipped, what it moved, what’s next. Short enough to forward.
  • Numbers you can checkRead in your own Mixpanel and RevenueCat, in dollars.Read in your CRM, Search Console and GA4: meetings, enquiries, orders.
  • AI for speed, me for judgementAI does the research and first drafts. I check every line before it ships.
Book a call

Selected work

Apps that chargeBrands with buyers to win

All 13 case studies

Runout Poker

2.5x revenue per user

Paywall tests, win-back emails, a shorter onboarding for players over 55 and the Mixpanel work behind them, for a poker app with 145K+ installs on iPhone and iPad.

Read the case
Trial test2.5x per user
New ad, day one+15% purchases
App Store145K+ installs

Blackjack Wiz

4x purchase events, same traffic

Built and launched, then purchase events went from 10 to 15 a day to 56 when a 7-day trial on yearly went live.

Read the case
Trial offer taps0 → 181
Purchase events a day56 vs 10 to 15
App Store4.5★, 1,263 ratings

Drawdown Brands

$240K a year, saved

A one-time AI ad engine that replaced a $20,000-a-month production bill for a family of health apps.

Read the case
Before$20,000 a month
Apps on the engine5
After1 build

PeerMetals

Buyers in, $0 a click

Organic search, YouTube and Facebook for a US bullion marketplace with 4,200+ verified reviews.

Read the case

Organic engine · PeerMetals

SearchCalculators and coin guides
VideoYouTube and Facebook
AI answersNamed as a source
Cost per click$0

Blastpro

Enterprise leads, plant by plant

An account-based pipeline for an industrial machine maker whose customers include Bajaj and Bridgestone.

Read the case

Account pipeline · Blastpro

AccountsPlants that fit
Buying groupHead, maintenance, purchase
Opening offerA sample batch
Ends inA machine quote

Neelgagan

Carton orders, straight to sales

A 1951 stationery maker’s website rebuilt around how students, offices and dealers actually buy.

Read the case

Three paths · Neelgagan

StudentsShop by class
Offices and shopsReorder lists
DealersCarton pricing on WhatsApp

Varanasi Ashik

A distribution network, online

A distributor system for an FMCG brand: onboarding, reorders, schemes and stock in one place.

Read the case

Distributor portal · Varanasi Ashik

Tiers connectedBrand, distributors, shops
ReordersA few taps
ConfirmationsOn WhatsApp

Coffer Network

A private pipeline of Bitcoin holders

Lead gen among high-net-worth Bitcoin holders for a Draper-backed protocol’s wallets and staking.

Read the case

HNI pipeline · Coffer Network

WhoFounders, family offices
HowWarm intros, private briefings
Ends inWallet opened, BTC staked

All the work

13 case studies across subscription apps, manufacturing, B2B SaaS, D2C and Bitcoin. Open any card for the whole story.

Case fileApp
2.5xrevenue per user, trial test
Runout PokerGrowth · poker training app
Case fileApp
4xpurchase events in a day, same traffic
Blackjack WizBuilt, launched, grown
Case fileApp
$240Ka year in ad production saved
Drawdown BrandsPaid acquisition engine · health apps
Case fileBrand
3decision makers in every plant
BlastproEnterprise lead gen · industrial machines
Case fileBrand
#1on Google for “estimate pad”
NeelgaganSEO, AEO and a website revamp
Case fileBrand
7.3Mviews on one YouTube Short
PeerMetalsOrganic growth · SEO, YouTube, Facebook
Case fileBrand
3tiers on one ordering system
Varanasi AshikDistributor system · online distribution
Case fileBrand
6HR platforms tracked for migrations
Fuse AnalyticsAcquisition system · B2B SaaS
Case fileBrand
1vertical first: industrial distributors
BetterCommerceAcquisition system · B2B commerce
Case fileBrand
1:1briefings for Bitcoin holders
Coffer NetworkHNI lead gen · Bitcoin DeFi
Case fileBrand
3MCP examples for developers
MetaLendAcquisition system · DeFi yield
Case fileBrand
2launch moments on X
Bitcoin DerbyX launch · Bitcoin game
Case fileBrand
3D2C brands, one doubt each
Amplify XD2C growth consulting

It starts with the ICP. Then I own the whole path: the ad that earns the install, the onboarding that gets people to the paywall, the offer that gets them to pay, the emails that keep them, and the tracking that proves it.

It starts with the ICP. Then I own the whole path: getting found where buyers look, getting in front of the accounts that fit, making the order easy, and a report read in meetings and orders.

Where customers slip away

1Get the install

Paid acquisition that sounds like users

Hooks from real reviews and onboarding survey answers, made in volume by an AI engine, with your real app screens in every ad. Read on CPA and trial starts within a day.

Hooks x one bodyTesting an angle costs a render
Hook A
48, and taking stairs one at a time
Hook B
Worse going down than up?
Hook C
Held the rail with both hands
+ one body video= 3 ads to test

Real hooks from one Knee Trainer ad set: one stairs story, three openings. The presenter is AI.

2Get to the paywall

Onboarding that doesn’t leak

Shorter paths where Mixpanel shows people leaving, a demo before the ask, and no release that quietly hides the paywall.

Paywall reach after onboardingRunout, 1.2.0 vs 1.2.1
New build64% → 34%

Caught in Mixpanel, traced to a routing change, fixed

3Get paid

Paywall tests, read in dollars

Trial or no trial, which plan is preselected, web or app billing. These tests are cheap, and a winner reads within weeks.

Hard paywallRunout
7-day trialRunout
Trial on yearlyBlackjack Wiz
4Keep them

Keep the people who paid

Win-back emails for trials that lapse, a cross-sell into a second app, and renewals as the guardrail on every test.

Trial win-back emails
  1. Email 1ReminderBefore the trial ends
  2. Email 2Monthly trialA second, cheaper door
  3. Email 350% off annualFor people who wanted yearly
  4. Email 4Final offer80% off, then archived
5Measure

Every test read in dollars

Variants tagged on the purchase, revenue events that fire, and dashboards the team believes.

Purchase events per dayMixpanel

Typical day10 to 15

Trial launch day56

Blackjack Wiz, 3 Aug 2026 · installs flat at about 270

1Get found

Search, YouTube and AI answers

Pages and short videos built on what your buyers actually ask, and the facts AI tools read about you, so you show up wherever they look.

✦Best shot blasting machine maker in India?

Here are a few good options:

1Your brandCited
2
3
yourbrand.comreddit.com+3 sources

The goal: be one of the names, with your page as the source

2Get in the room

A pipeline of the accounts that fit

A list of the companies that should buy from you, the people inside each one, and outreach timed to the moment they need you.

A forging plant’s sequence
  1. Day 1EmailScale on forgings, and how plants clear it
  2. Day 3WhatsAppA 20-second clip of a part coming out clean
  3. Day 6CallMaintenance lead, about uptime
  4. Day 9OfferSend a few parts, we blast a sample batch
3Get the order

A site and a system that take orders

Separate paths for each kind of buyer, a reorder flow for distributors, and enquiries that reach sales with the details filled in.

One home page, three doors
Students
  • Shop by class
  • Term bundles
Order
Offices and shops
  • Registers and files
  • Reorder lists
Order
Dealers
  • Catalogue
  • Bulk enquiry
Enquiry
4Measure

Read in enquiries and orders

Search Console, GA4, the CRM and your enquiry inbox tied together, so every page and campaign is judged on calls and orders.

Your monthly report
Enquiries and ordersBy page and source
Vanity numbersLeft out

If we work together

Your first 90 days

Each month ships something you can see in your own dashboards.

Each month ships something you can see: outreach live, new pages and videos, and a report on meetings and orders.

ICP bibleWho pays, why, and the words they use
Tracking you can trustVariant on the purchase, revenue events checked
First paywall testTrial or offer, designed to read in weeks
Teardown fixesThe quick wins, shipped
ICP bibleWho buys, who signs, what triggers an order
Account listThe companies that should be buying
Search and AI baselineWhere you rank and what AI tools say today
TrackingSearch Console, GA4, CRM, enquiries by source

Want your own ad engine?

Research on your users, your app’s real UI rebuilt as a motion library, four ad formats and hooks on tap. Built once and yours to keep. The build is quoted after the teardown, and running it is part of the $4,500 retainer.

Saved for Drawdown$240,000a year → 1 build

Are you in the answer?

Your buyers now ask ChatGPT, Perplexity and Google’s AI who to buy from. Those tools answer from pages and facts they can find. If yours aren’t clear, someone else gets named.

✦Best shot blasting machine manufacturer in India?

Illustration. Where you stand today is what the free audit checks.

The numbers, and where they came fromWhat I’ve built for brands

Blackjack WizMixpanel

56

Purchase events on the day the trial went live

Against 10 to 15 on a normal day, with installs flat at about 270. Taps on the trial offer went from 0 to 181.

Runout PokerPaywall test

2.5x

Revenue per user on the beginner trial

2.22x in tier-one countries, 2.69x elsewhere, against the hard paywall.

Drawdown BrandsAd engine

$240K

A year of ad production, replaced by one build

A $20,000-a-month line became an engine that makes ad packs on demand.

Runout PokerNew ad

+15%

First purchases on day one of a new video ad

104 to 120 first purchases, 131 to 134 trials.

Runout PokerMixpanel

64→34%

Paywall reach lost to one release, caught and fixed

Time to paywall went from about 15 minutes to 18.7 hours until it was traced.

Blackjack WizApp Store

4.5★

From 1,263 ratings on the App Store

Launched 20 July 2026 with the screenshot set I designed.

Runout PLOMixpanel

ROAS

Looked catastrophic until the revenue events were fixed

The ads were being judged on broken tracking.

Runout PokerApp Store

10,468

First purchases through the App Store

From 145K+ installs on iPhone and iPad. iPhone installs went from 8.6K a month in April to 45K in September.

Runout PokerGoogle Play

50K+

Installs, 4.5★ from 4,590 reviews

The app I run growth for, on its public listing.

PeerMetalsYouTube

7.3M

Views on one Short

How They Verified Gold in 700 BC. Twelve of the Shorts passed 60K views each.

PeerMetalsGoogle

#1

For “peer to peer precious metals marketplace”

Also #1 for “peer to peer bullion marketplace”.

BlastproLead gen

3

Decision makers mapped in every target plant

Plant head, maintenance and purchase, reached with lines written for each.

Varanasi AshikDistribution

3

Tiers on one ordering system

Brand, distributors and shops, with reorders confirmed on WhatsApp.

NeelgaganGoogle

#1

For “estimate pad”, with Google’s AI Overview quoting it

Also #1 for “paper block pad 480 pages” and #3 for “school and office stationery brand india”.

NeelgaganRevamp

12→3

Menu items became three doors

Students, offices and dealers each get their own way in.

Coffer NetworkHNI lead gen

1:1

Private briefings for Bitcoin holders

Security and staking terms walked through live, then a wallet.

Fuse AnalyticsPipeline

6

HR platforms tracked for migrations

Workday, UKG, ADP, SAP, Dayforce and Oracle moves, found from public signals.

Bitcoin DerbyOn X

2

Launch moments run on X

The genesis drop and the game launch, for a game backed by Draper VC and Boost VC.

Pricing

Pick your way in

In US dollars. Every engagement starts with a free teardown or a call.

In US dollars. Every engagement starts with a free audit or a call.

Teardown
$0free

Your funnel, paywall and ads, recorded

  • A recorded walkthrough, back in 3 working days
  • Your three biggest leaks, ranked by what they’re worth
  • Onboarding, paywall, offer, ads and tracking
  • No call needed
Request a teardown

No strings

Audit
$1,500one-off

The full picture and a 90-day plan

  • Your ICP bible: who pays, why, in their words
  • Funnel and tracking audit in Mixpanel and RevenueCat
  • Paywall, offer and email review with test designs
  • Creative review against the ICP
  • A 90-day experiment roadmap, in two weeks
Book the audit

Credited if you start a retainer

RetainerMonthly
$2,500a month, from

A growth hacker on your team, every week

  • 2 to 4 experiments a month, read on revenue
  • Paywall, onboarding and web checkout, specced and shipped
  • Win-back and retention emails
  • Meta creative briefs and scripts
  • Tracking upkeep and a weekly update
  • From $4,500 with your own AI ad engine
Book a call

Month to month after three months

Free audit
$0free

Search, AI answers and your pipeline, recorded

  • Where you rank for the searches that bring buyers
  • What ChatGPT, Perplexity and Google’s AI say about you
  • The three biggest leaks between a buyer and an order
  • Recorded, back in 3 working days
Get a free audit

No strings

Growth audit
$1,500one-off

The full picture and a 90-day plan

  • Your ICP bible: who buys, who signs, what triggers it
  • Search, YouTube and AI-answer audit
  • Target account list for one segment
  • A 90-day growth plan, in two weeks
Book the audit

Credited if you start a retainer

RetainerMonthly
$2,500a month, from

Organic growth and a pipeline, run every week

  • SEO, AEO and GEO for the searches your buyers make
  • Organic video for YouTube and Facebook
  • New pages and website fixes every month
  • Monthly report on rankings, AI mentions and enquiries
  • From $4,500 with B2B lead generation or a distributor system
Book a call

Month to month after three months

Build your retainer

$2,500a month, from

    Month to month after the first three months.

    Book a call
    Drawdown $240K a year savedBlackjack Wiz 4x purchasesRunout 2.5x per user
    PeerMetals $0 a clickBlastpro 3 people per plantAshik 3 tiers, one system

    How it starts

    Your funnel todayYour pipeline today

    ?

    After the teardownAfter the audit
    1
    2
    3
    1Paywall asks before the demoNot on page one for your product2Trial never testedThe right accounts never hear from you3Variant missing on purchasesEnquiry form asks too much
    Three leaks, rankedRanked by what each one is worth

    A free teardown first

    A free audit first

    Send your app. You get a recorded walkthrough of the three leaks I’d fix first, and what each one should be worth. If the fixes are simple, do them yourself.

    Send your website. You get a recorded audit of where you rank, what AI tools say about you, who should be buying, and the three things I’d fix first.

    1. Free teardownOnboarding, paywall, ads, tracking3 working days
    2. ICP bible and auditWho pays and why, then a 90-day plan2 weeks
    3. Ship every weekExperiments, paywalls, emails, ad packsWeekly
    4. Read on revenueWinners rolled out, losers written downMonthly
    1. Free auditSearch, AI answers, your pipeline3 working days
    2. ICP bible and planWho buys, who signs, then accounts and pages2 weeks
    3. Build and launchOutreach, pages, videos, portalsMonths 1 to 3
    4. Report on ordersMeetings, enquiries, revenueMonthly

    Book a call

    30 minutes. Your funnelYour pipeline, out loud.

    Pick a time. Bring your app and the number you most want to movewebsite and who you want buying. You leave with the three fixes I’d make first, and what each is worth.

    JodhaYou talk to me directly
    • 30 minutes, on Google Meet
    • Times shown in your time zone
    • Free, no pitch deck
    30 minute callWith Jodha, on Google Meet
    Pick a day

    Pick a timeYour time zone

    Loading my open times
    Book this time

    Next you add your name and email, and it’s booked. The Google Meet invite comes by email.

    Or message me on WhatsApp
    Growth hacker

    Harinder Singh
    Jodha

    AI-first growth for apps and brands

    BasedDelhi, India
    CallsIn your hours
    NowGrowth PM, Runout
    Work13 case studies
    Tap to flip ↻

    Let’s talk

    30 minutes.
    Three fixes.

    Book a call and leave with the three things I’d fix first in your funnel, and what each one is worth.

    Book a callWhatsApp
    +91 82873 90488Delhi · your hours
    CERTIFIED MIDDLEMAN ✦ THE LEGAL KIND ✦digital dalaal

    About

    I’m your product’s wingman.

    I’m Harinder Singh Jodha, Jodha to most people. The easiest way to explain my job, especially at a family wedding, is that I’m a wingman. Your product might be great, but right now it’s standing in the corner of the party. I walk the right people over, make the introduction, and make sure they leave with a number. Ideally a card number.

    On one side there’s someone with a real problem: a stacker looking for silver below spot, a plant manager who needs a supplier he can trust, a poker player who keeps losing the same hands. On the other side there’s a product that fixes it. Most of the time they never meet. Growth hacking, for me, is the wingman’s job with better tools: find where those people already hang out, put the right line in front of them, and measure every step so I know which introduction worked.

    More and more, that introduction starts with a question typed into Google, or asked to ChatGPT. So a lot of my work is SEO and AEO. AEO is answer engine optimization, SEO for when the answer comes from ChatGPT or Google’s AI instead of ten blue links. I build pages that answer the exact question people ask, keep the facts consistent so AI tools name the right business, and make short videos that answer the same thing in a minute. For PeerMetals that meant #1 on Google for “peer to peer precious metals marketplace” and a YouTube Short with 7.3 million views.

    When paid makes more sense, I run Meta ads made with an AI production stack, so one person can test what used to need a team. Then I work the paywall, the onboarding and the emails until the people who show up actually pay. Mixpanel tells me which step is broken, so I fix that one first.

    I started out as a designer, Runout Poker’s first, which is why my pages don’t look like spreadsheets. Now I’m Growth PM there, and I consult for D2C brands through Amplify X Digital and for companies in manufacturing, B2B SaaS, distribution and Bitcoin.

    BasedDelhi, India. Calls in your hours
    NowGrowth PM, Runout Poker
    ConsultingAmplify X Digital and independent clients
    IndustriesApps, manufacturing, B2B SaaS, D2C, Bitcoin

    Analytics and revenue

    MixpanelRCRevenueCatStripeApp Store ConnectGoogle Analytics 4Email automation

    Organic and AI search

    SemrushahAhrefsGoogle Search ConsoleGoogle Business ProfileYouTube Studio

    Paid social

    Meta Ads ManagerMeta Ad Library

    Research and UX

    CMicrosoft ClarityFigmaHTML prototypes

    AI production

    ClaudeHHiggsfieldNano Banana ProKKling 3SeedanceRRunwayElevenLabs

    Pipelines

    CRM pipelinesWhatsApp BusinessCalendlyPPlaywright

    FAQ

    Questions, answered

    If it isn’t here, ask on the call.

    Book a call
    What does a growth hacker do for an app?

    Finds the cheapest way to get more paying subscribers, then tests it fast. For an app that means the ad, onboarding, the paywall, the offer and pricing, and the tracking that proves which change made money. I also build whatever the test needs: paywall specs, onboarding flows, event schemas and ad packs.

    Which apps do you work with?

    Subscription apps with a paywall, usually founder-led and growing on Meta. I don’t pitch apps that compete with the poker and blackjack apps I work on.

    Trial or hard paywall?

    It depends on your audience and your plans, which is why it gets tested. On Runout, a beginner trial read at about 2.5 times the ARPU of the hard paywall in the first read, and on Blackjack Wiz a 7-day trial on yearly took purchase events from 10 to 15 a day to 56. The lifetime value question is read later, once renewals come in.

    What is an AI ad engine?

    A system built around your app: research on your users, your real app screens rebuilt as a motion library, presenter, animated and static formats, and scripts written from what your users say. Built once, it makes new ads on demand instead of on a monthly invoice. Drawdown Brands replaced a $20,000-a-month production bill with one.

    Do you need access to Mixpanel and the ad account?

    Read access to Mixpanel or your analytics, RevenueCat or your billing, and the ad account or a weekly export. Every number I report comes from your own data.

    How soon will we see a change?

    Ads read in days. Paywall and offer tests read within weeks, once trials have turned into payments. The teardown tells you which levers are quick for you.

    Why do you start with the ICP?

    Because every test, ad, page and outreach line is only as good as the picture of the buyer behind it. Before anything ships I write your ICP down and check every piece of work against it: who buys, who signs, the job they’re hiring you for, the words they use, where they spend time, what makes them buy and what stops them. Every hook, paywall, email and message is checked against it, and it gets updated as the data comes in.

    How is this different from an agency?

    You work with me directly. The person on the call is the person doing the work. An agency usually owns one channel and reports on that channel. I own the path from search or ad to payment or enquiry, and I build the pieces myself.

    Where are you based, and how do we work together?

    Delhi, on India time. I work with teams in India, the US and Europe. Calls are set in your hours, most work runs async on WhatsApp, and you get a written update every week.

    Do you work with manufacturers and traditional businesses?

    Yes, and they’re often the best fit. Blastpro builds industrial shot blasting machines, Neelgagan has made stationery since 1951, and Varanasi Ashik sells through distributors. The work is the same: find the buyers who should be ordering, reach them before a competitor does, and make ordering easy.

    What are SEO, AEO and GEO?

    SEO gets your pages ranking in Google. AEO, answer engine optimisation, makes your pages the clearest answer to a buyer’s question so ChatGPT, Perplexity and Google’s AI can quote them. GEO, generative engine optimisation, makes sure those tools know who you are and describe you correctly. Buyers now use all three before they call anyone.

    What does it cost?

    The audit is free. A growth audit with a 90-day plan is $1,500. The monthly retainer starts at $2,500, and $4,500 with a B2B lead generation or distributor system running. Ad spend goes to Google or Meta directly. Big website rebuilds are quoted separately.

    How long before it brings enquiries?

    Outreach to target accounts starts producing conversations in the first month. Fixes to an existing site can move in weeks. New search pages usually take three to six months to rank well, and AI answers follow the pages, so you get a report every month to see it build.

    Do you do B2B lead generation too?

    Yes, it’s most of the brand work. Blastpro got an enterprise pipeline for its machines, Fuse Analytics a pipeline timed to HR system migrations, and Coffer Network a pipeline of high-net-worth Bitcoin holders for its wallets and staking.

    Can you guarantee rankings or AI mentions?

    No. Anyone who guarantees a ranking or an AI mention is guessing. What I promise is a clear plan, steady shipping, honest monthly reports, and nothing published on invented claims.

    Why do you start with the ICP?

    Because every test, ad, page and outreach line is only as good as the picture of the buyer behind it. Before anything ships I write your ICP down and check every piece of work against it: who buys, who signs, the job they’re hiring you for, the words they use, where they spend time, what makes them buy and what stops them. Every hook, paywall, email and message is checked against it, and it gets updated as the data comes in.

    How is this different from an agency?

    You work with me directly. The person on the call is the person doing the work. An agency usually owns one channel and reports on that channel. I own the path from search or ad to payment or enquiry, and I build the pieces myself.

    Where are you based, and how do we work together?

    Delhi, on India time. I work with teams in India, the US and Europe. Calls are set in your hours, most work runs async on WhatsApp, and you get a written update every week.

    Free teardownFree audit

    Rather send your app?Rather send your website?

    Send the link and the number you most want to move. You get a teardown video within 3 working days, free.

    Send your website and what you sell. You get a recorded audit of your search, AI answers and pipeline within 3 working days, free.

    1. 1You send the link and one line on what’s stuck.
    2. 2I record the walkthrough of your funnel, paywall and ads.of your search, AI answers and pipeline.
    3. 3We talk if it’s useful. If the fixes are simple, do them yourself.

    Or scan to message me on WhatsApp

    +91 82873 90488
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